Challenge
Deaths due to road accidents in India is highest in the world. Due to difficulty of medical assistance accessing the accident spot in the crucial time, a looming question remains, "How to help the helpless?" A pressing problem where commoners feel helpless but can act if educated in a right way.
Outcome
A community of volunteers who are regular employees at offices but willingly come forward to help when an accident reported in their vicinity. A mobile app which keeps them connected and regular sessions and workshops with doctors who train and learn from the best in the field.
Tags
#mobileapp
#servicedesign
#socialimpact
The Context
With 15 fatalities every hour, India has the highest number of road accident deaths in the world. Of those injured in accidents, almost 80% of victims do not achieve access to any care within the Golden Hour, which is the most crucial time after an accident. According to the 201st report of the Law Commission of India, over 50% can be saved if even basic emergency care can be made available in this time. The main reason why most victims are unable to access care is the missing emergency medical services (EMS) system in most parts of the country.
I wanted to devise a service or a tool which aims to help the road accident victims. It should facilitate faster medical assistance focussing the urban areas of India.
The Concept
What if, there is a way to educate the common masses about medical preparedness, in order to prevent road accident victims' state of health from worsening before the arrival of medical emergency services?
Redeemer is a project about creating awareness about medical emergency responses amongst the masses. It engages with the volunteers who willingly come forward to help road accident victims, empowers them through education and hands-on live demonstration through workshops.
The Process
In order to understand the perception of the general masses, I set out to seek their experiences with road accidents. The interviews varied with each one narrating their personal accidents experiences which occurred at different surroundings due to various circumstances. This helped me understand the possible scenarios of accidents and gave me clarity about the extent to which the solution should offer. Following this, I extracted quotes which could provide me with insights. The quotes were further categorised to detect patterns and understand the primary causes of concern.
Prototyping the Experience
Concept:
A platform that brings together a community of local doctors and laymen who connect with each other, train each other and volunteer to provide an emergency medical response to road accident victims when called upon.
The platform comprises of an app that lets people connect with other volunteers and sign up for and host training and meetups by revealing a real-time network of volunteers, events and emergencies in a way that sensitises people and evokes their sense of duty. This network of good Samaritans thrive on a sense of duty to help, and the respect, satisfaction and meaning it adds to their lives.
Storyboard:
In order to visualise how the app could cover the scenarios, I made a few storyboards. This helped me to weed out the loopholes and minute details which could have been easily missed out. The three storyboards below cover onboarding, workshops and incentive scenarios.
Prototyping
the Experience
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